Joana

I’m a Senior Graphic Designer and Art Director, graduated in Graphic Design in Brazil, post-graduated in Creativity and Advertising in Spain with a Diploma in Marketing and Communications at TAFE, in Australia, and a strong foundation in creativity and research. Over the past 20 years, I’ve worked across several fields of visual design such as graphic, branding, fashion, packaging and illustration — mainly as an in-house designer for a range of advertising / design companies.

In 2012, I founded and managed the Estudio Hibrido agency, a creative studio focused on multidisciplinary design, for 7 years. Fluent in three languages, I’ve lived and worked in Brazil, Spain and Australia, bringing a global perspective to my work and a deep understanding of how to translate ideas into visually compelling solutions. My approach is not just to create, but to help clients discover and define their unique competitive edge. My academic and professional journey has taught me the value of collaboration, experimentation, and perseverance. I believe that creativity doesn’t appear by chance — it shows up through consistent and meaningful work.

what makes me different

the Things I live by

creativity & Design

Visual research

Illustration

Print & Digital

Good Ideas

Collaboration

let’s talk

Let's do something meaningful together

A full-stack designer based in Adelaide, Australia. From strategy to implementation, I’m here to help your brand shine.

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